CBD Sales Surge Into Mainstream With a Host of Celebrity Endorsements

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NEW YORK, May 9, 2019 / Potstocknews.com/ — Extolling the benefits of cannabidiol (CBD), A-List celebrities like Kim Kardashian are hosting parties like baby showers that included CBD and meditation. This is just the latest in celebrity endorsements for new CBD products coming from a variety of companies

Celebrity figures are stepping up to sing praises for CBD – a non-psychoactive component of the cannabis plant. As the medical benefits of the products are increasingly being endorsed and developed by physicians, such as those behind The Physician’s Choice CBD which recently has a stake acquired by Chemistree Technologies.

The Physician’s Choice CBD line brings a suite of nine cannabidiol-infused products into the marketplace. Having the brain trust of veteran physicians and the Chemistree Technology team behind the brand’s products lends credibility to the theoretical claims of CBD’s effectiveness.

Even celebrated doctors, such as Dr. Sanjay Gupta have given qualified endorsements of CBD, who said on The Dr. Oz Show, “I think there is a legitimate medicine here… We’re talking about something that could really help people.”

The widespread legality of hemp-based CBD products has been on the move, with the passing of the 2018 US Farm Bill. Other prominent federal agencies, including the FDA, are showing signs of moving towards a loosening of CBD’s regulatory shackles.

Data compiled by Bethany Gomez at Brightfield Group, market research company expects the CBD industry to grow from $600 million in the U.S. to $22 billion in 2022. Gomez says “I have never seen an industry grow this quickly, and I’ve never seen an industry with so much headwind.”

CBD’s Spreading Popularity

More recently, joining in celebrity endorsements has been PGA golfer Bubba Watson who is the two-time Masters champion touts that CBD can help sustain his career at the highest level, having entered a partnership deal with cbdMD, Inc.

CBD is gaining ground across multiple generations, multiple states, and even multiple income classes. Upscale retailer Barneys New York recently opened its own cannabis dispensary called The High End, which will feature CBD products.

Also helping the spread of sales of CBD products will be the opening of stores across multiple states, as is being down by growing multi-state operator (MSO) Harvest Health & Recreation Inc. The cannabis seller aims to be operating 60 stores by year-end 2019, with more than 120 stores in 15 states (and Puerto Rico) by the end of 2020.

An explosion of new products featuring CBD will be rolling out across the continent beyond dispensaries, with kiosks in malls, and even in places where chocolate is sold, such as the developing project from Namaste Technologies, which is expanding into edibles with investment in bean-to-bar chocolatiers Choklat.

Medical and Celebrity Endorsements

The Physician’s Choice CBD company has products appealing to the top three desired CBD uses:

*pain management
* stress relief/anxiety
*health and beauty

Pain management has been perhaps the most appealing among the proposed benefits of CBD, especially by celebrities such as Mandy Moore who uses it to relieve pain from wearing heels. But CBD’s use for reducing anxiety has seen a spike in its use for stress relief – this is particularly popular amongst celebrity moms who rely on it to manage the “freaking out” effect during pregnancy as Kim Kardashian put it.

“Managing various pain syndromes with medications that do not exacerbate severe medical conditions and behavioral risk factors is an ongoing challenge for medical professionals,” said Dr. Grove of PCCBD. “This has been a driving force in the development of a product line of cannabidiol products, aiding in the management of specific pain syndromes and improve a sense of well-being.”

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